Ogilvy and Mather Toronto won last night the Grand Prix in the Film Lions category with their spot "Evolution" for Dove Self Esteem Fund. And this is a real evolution, since it was the first time in festival's history a spot, that was first introduced through the Internet, to win the Film Lion. And not only that..."Evolution" also won Cyber Lion and made Ogilvy and Mather Toronto the absolute King of the Festival. (even though Saatchi and Saatchi New York was awarded as the Agency of the year)
On the whining side...some of the participants argue that the committee shouldn't have moved the spot from the fundraising and appeals category to corporate image category - according to the Festival rules spots that targets fundraising or philanthropy can not participate for the Grand Film Lion...
The true is that the best spot won the Film Lion and that Internet has a starring role in the communication mix of every product...all the rest is history!
Welcome the new King!
Tuesday, June 26, 2007
Thursday, June 7, 2007
Exclusive!!!
As I said in my latest post, I have abandoned my blog for the last couple of months for all the reasons I mentioned...but now I'm back and this time I won't try to update this blog with the latest advertising or marketing news...I'll go one step further and I'll present you a campaign that is not released yet...no more words...straight from Ogilvy One oven...fresh and smoking hot campaign for Vodafone...
visit: http://www.livefeeds.gr/644589663/
tips: the mission is to save the girl...don't hesitate to give her your Vodafone cellphone number ;)
59 days later...
...and a lot of things have changed...
almost everything...first of all I'm writing this post from New York City where I moved almost 2 months ago!!! Boston Era is over for good...dipressing...so many good moments...so many good friends...just to make myself clear I'm not even close to start whynning, I love NY - like the cheesy t-shirt says, that every tourist wears when visits NY - but something is missing - maybe it's my mood today...although i'm sure it will come on the way!!!
Anyway, lets walk at the bright side again...after lots and lots of job-hunting I found a job in ANT1 the largest Greek TV network, and the best part is that I really enjoy it!!!
But you know what they say...when one searching stops another starts...and mine was an apartment searching-it took me almost 2 months-and I would be homeless sleeping at the park (which is not so bad) if i didn't have a couple of good friends to help me out, stand by me when i was grumpier than even before...and I owe them a BIIIIG THANK YOU!!!! (u know)
Now that I see back it was quite an experience with a lot of lessons, miles of walking around NYC(still I can't perfectly orientate) and a couple of really good stories for my grandchildren looooooool
But these days are over too...and I'm back...from NYC...with new job...new apartment (no furniture yet), and in the search for the new search...
almost everything...first of all I'm writing this post from New York City where I moved almost 2 months ago!!! Boston Era is over for good...dipressing...so many good moments...so many good friends...just to make myself clear I'm not even close to start whynning, I love NY - like the cheesy t-shirt says, that every tourist wears when visits NY - but something is missing - maybe it's my mood today...although i'm sure it will come on the way!!!
Anyway, lets walk at the bright side again...after lots and lots of job-hunting I found a job in ANT1 the largest Greek TV network, and the best part is that I really enjoy it!!!
But you know what they say...when one searching stops another starts...and mine was an apartment searching-it took me almost 2 months-and I would be homeless sleeping at the park (which is not so bad) if i didn't have a couple of good friends to help me out, stand by me when i was grumpier than even before...and I owe them a BIIIIG THANK YOU!!!! (u know)
Now that I see back it was quite an experience with a lot of lessons, miles of walking around NYC(still I can't perfectly orientate) and a couple of really good stories for my grandchildren looooooool
But these days are over too...and I'm back...from NYC...with new job...new apartment (no furniture yet), and in the search for the new search...
Tuesday, April 10, 2007
Buzzer Beater...
Take your chances, low the expectations to everyone else but yourself, stay focused, be patient, and when the time is right ask for the last shoot!!! Because after all, scoring the wining point at the very last seconds of the game is the most wonderful feeling and the biggest repay for your efforts and your sad days!
Friday, March 23, 2007
Next Generation War just started...
The PlayStation 3 was launched in Britain yesterday midnight at the Virgin Megastore on Oxford Street followed by parties all around Europe to celebrate and welcome the new Sony console. But if you think that Microsoft Xbox 360 sit down and watched the celebrations think again...
Microsoft decided that is a good idea to take a little of the shine of Sony's console launch and sneak into PS3 celebration! Most specifically, Microsoft Xbox360 attacked the weakest point of PS3 which is marketing and PR...last night outside London's Virgin Megastore were offered fold-out chairs, which upon opening read: "Shouldn't have kept you waiting" - and a link to www.shkyw.org/. The site, as you can imagine, 'welcomes' the PS3 to the next-generation, and make fun of the console for being sooo late.
At the PS3 launch event in Paris next to Seine river, Microsoft found an opportunity to do a little guerrilla marketing by sending a boat next to the PS3 party with banners that wrote "Xbox360 love u". Check the video here!
As you can imagine this is only the start of the next-gen war...
Thursday, March 22, 2007
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