now thats an idea...

Life Takes Visa

This is my last month in NYC, so I'm trying to see everything from a different point of view, observe and appreciate all those things that I was passing by without even noticing them. That wasn't the case with the following ads though and the reason is simple...you can't pass by them without stopping to take a closer look!!!











Agency: TBWA/Chiat/Day, Los Angeles, USA
Creative Directors: Patrick O'neill, Joe Shands
Art Director: John Dwight
Copywriter: Steve Zumwinkel
Photographers: Staudinger+Franke, Zachary Scott
Retouching: Magic Group, Saddington+Baynes, Gloss, Primary Color

Invest in the Wind

This morning I was reading an old post at adsurd with the following hilarious spot that made me laugh like the first time I watched it, so here you are the all time classic "wind"...enjoy!

They couldn't find a better guy for the wind role...LOOOL

Fight for Kisses

There was a time when the babies had a great life, the softness of their skin got all their mom's attention! Then one day fathers discovered a special weapon to take revenge and win back their wives...Wilkinson Quattro Titanium!
From now on fathers and sons can fight on equal terms!!!

JWT Paris uses the simple concept "skin as soft as a baby's" and evolves it into a cool video and a website with a lot of goodies to keep you "busy".

in the air tonight...

The first time I saw this ad I remember myself with the question "what is the point of this?"
Anyways, every time I watch this "gorilla ad" I like it more and more with no particular reason... maybe because the music selection is so good and familiar, maybe because of the creative explanation of CK who talk me into the ad, maybe just the image of a gorilla playing the drums and be so fucking good!
Whatever it is...this ad has a way to somehow captivate you and create a buzz...what else do you want?

recipe to turn you on...

Ingredients:
1 oz of Modernista, Boston.
3/4 oz of Kate Walsh (from Greys Anatomy) to pump some erotic excitement.
1 oz of 2008 redesigned CTS.
1 GM's decision for turning the Cadillac brand around from white-belted retirees cars to the mark of wealth.

Poor all ingredients into a shaker,
Shake well and strain into a Martini glass...

sexy...


*it doesn't match as well with Leo Burnett or show ups in "Matrix Reloaded"

Viva as Diferenças

viva o lado CocaCola da musica!

Can you guess the Rock Bands???

This is a visual game that BBDO, Milan created...

Guess the famous rock bands in each ad...

Answers: Mini intends to be as legendary as Police, Doors and Red Hot Chilly Peppers!

Ogilvy's Hot Wheels...

I love this campaign!!! I can remember myself as a kid trying with my friends to create our own ramps for the hot wheels cars and set up races...these new ramp ideas offered by Ogilvy.

maybe I should try them...where are my hot wheels???

Adidas loves competition!

In an increasing ad-clustered environment, advertising is all about innovation, on the edge creativity, and continues change of status quo!

This is a very interesting work done by students of Willem de Kooning Academy, The Netherlands

The credits go to:

Art Director: Yona Hümmels

Copywriter: Stef Jongenelen

Instructor: Paul Hughes

Congrats!