Tuesday, June 26, 2007

The beauty of the Lion

Ogilvy and Mather Toronto won last night the Grand Prix in the Film Lions category with their spot "Evolution" for Dove Self Esteem Fund. And this is a real evolution, since it was the first time in festival's history a spot, that was first introduced through the Internet, to win the Film Lion. And not only that..."Evolution" also won Cyber Lion and made Ogilvy and Mather Toronto the absolute King of the Festival. (even though Saatchi and Saatchi New York was awarded as the Agency of the year)
On the whining side...some of the participants argue that the committee shouldn't have moved the spot from the fundraising and appeals category to corporate image category - according to the Festival rules spots that targets fundraising or philanthropy can not participate for the Grand Film Lion...
The true is that the best spot won the Film Lion and that Internet has a starring role in the communication mix of every product...all the rest is history!
Welcome the new King!