in the air tonight...

The first time I saw this ad I remember myself with the question "what is the point of this?"
Anyways, every time I watch this "gorilla ad" I like it more and more with no particular reason... maybe because the music selection is so good and familiar, maybe because of the creative explanation of CK who talk me into the ad, maybe just the image of a gorilla playing the drums and be so fucking good!
Whatever it is...this ad has a way to somehow captivate you and create a buzz...what else do you want?