Blog Action Day

Today, October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind - the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.

Blog Action Day is about MASS participation. That means we need you! Here are 3 ways to participate:

Post on your blog relating to the environment on Blog Action Day
Donate your day’s earnings to an environmental charity
Promote Blog Action Day around the web

Ad2date is proud to be one of the fifteen thousand registered blogs supporting the Blog Action Day. Friends register your blog and support the Blog Action Day. At my very first post at this blog I was writing for a party that will start a revolution and this is one of our chances to unite under the most important issue -the environment- and bring the revolution into reality!

Things to DO...

Today is a day for actions...stand up, leave your comfortable couch and you favorite brain-burning TV show! It's hard for me too, I know...but if we dont want to be remembered as the generation that knew about Global Warming and didn't take any actions to save the plannet we should WAKE UP!!!
These are 10 things we can all do (starting from today) to reduce the Global Warming:

1. Reduce, Reuse, Recycle (one recycled bottle equals the energy consumed to watch a 3hrs movie on your tv)
2. Use Less Heat and Air Conditioning
3. Replace regular light bulbs with compact fluorescent light (CFL)
4. Drive Less and Drive Smart
5. Buy Energy-Efficient Products
6. Use Less Hot Water
7. Use the "Off" Switch (its there for a reason-Mac users)
8. Plant a Tree (even at your balcony)
9. Get a Report Card from Your Utility Company
10. Encourage Others to Conserve

For a full Global Warming Survival Guide visit the following link http://www.time.com/time/specials/2007/environment/

Greeks do it better

Ogilvy One Athens after the huge buzz with the Vodafone account and the trapped girl, they hit again with Piraeus Bank and Afoi Paradakis. "Lefta sto Lepto" (Money in a minute)is the new internet and phone banking service of the Piraeus Bank that did a step forward with creative internet advertising. The videos are hilarious - if you can understand Greek- watch all of them at http://www.leftastolepto.gr/ and choose your favorite...

SfendEx2000 (my favorite)
OlmoWallet K1 or
ManaMoney X200

Kudos to Ogilvy One! Bravo to Piraeus Bank for making the step ahead and trusting internet!!!

in the air tonight...

The first time I saw this ad I remember myself with the question "what is the point of this?"
Anyways, every time I watch this "gorilla ad" I like it more and more with no particular reason... maybe because the music selection is so good and familiar, maybe because of the creative explanation of CK who talk me into the ad, maybe just the image of a gorilla playing the drums and be so fucking good!
Whatever it is...this ad has a way to somehow captivate you and create a buzz...what else do you want?

recipe to turn you on...

Ingredients:
1 oz of Modernista, Boston.
3/4 oz of Kate Walsh (from Greys Anatomy) to pump some erotic excitement.
1 oz of 2008 redesigned CTS.
1 GM's decision for turning the Cadillac brand around from white-belted retirees cars to the mark of wealth.

Poor all ingredients into a shaker,
Shake well and strain into a Martini glass...

sexy...


*it doesn't match as well with Leo Burnett or show ups in "Matrix Reloaded"

The beauty of the Lion

Ogilvy and Mather Toronto won last night the Grand Prix in the Film Lions category with their spot "Evolution" for Dove Self Esteem Fund. And this is a real evolution, since it was the first time in festival's history a spot, that was first introduced through the Internet, to win the Film Lion. And not only that..."Evolution" also won Cyber Lion and made Ogilvy and Mather Toronto the absolute King of the Festival. (even though Saatchi and Saatchi New York was awarded as the Agency of the year)
On the whining side...some of the participants argue that the committee shouldn't have moved the spot from the fundraising and appeals category to corporate image category - according to the Festival rules spots that targets fundraising or philanthropy can not participate for the Grand Film Lion...
The true is that the best spot won the Film Lion and that Internet has a starring role in the communication mix of every product...all the rest is history!
Welcome the new King!

Exclusive!!!

As I said in my latest post, I have abandoned my blog for the last couple of months for all the reasons I mentioned...but now I'm back and this time I won't try to update this blog with the latest advertising or marketing news...I'll go one step further and I'll present you a campaign that is not released yet...no more words...straight from Ogilvy One oven...fresh and smoking hot campaign for Vodafone...


visit: http://www.livefeeds.gr/644589663/

tips: the mission is to save the girl...don't hesitate to give her your Vodafone cellphone number ;)