lets go bilingual...

A new era starts for ad2date! Since I'm leaving New York City soon (I don't want to say "for good" yet) and going back to Greece, I decided that is a good reason to start writing some posts in Greek. So starting from today-maybe tomorrow-the next post will be in Greek, focusing a little bit more on Greek adverting and marketing industry too. I am one of those people who believe Greek advertising is trapped in the past, but with boundless potentials for impovement - and seems that new creative and innovating things are about to happen...stay tuned...

Greeks do it better

Ogilvy One Athens after the huge buzz with the Vodafone account and the trapped girl, they hit again with Piraeus Bank and Afoi Paradakis. "Lefta sto Lepto" (Money in a minute)is the new internet and phone banking service of the Piraeus Bank that did a step forward with creative internet advertising. The videos are hilarious - if you can understand Greek- watch all of them at http://www.leftastolepto.gr/ and choose your favorite...

SfendEx2000 (my favorite)
OlmoWallet K1 or
ManaMoney X200

Kudos to Ogilvy One! Bravo to Piraeus Bank for making the step ahead and trusting internet!!!