After Anheuser-Busch, launched Bud.tv online network earlier this month, we had the official announcement from Miller that Digitas will be its new digital agency!
Digitas is a very Internet savvy and experienced agency which will try to evolve Miller's digital marketing approach at a time that beer marketers are becoming more and more aggressive in their digital promotions.
According to Laura Lang, president of Digitas. "Digital marketing is becoming such an integral part of any marketing campaign, and we know we can help Miller develop world-class digital programming."
As you can understand this is only the start of the rival...but the interesting part is that the field is new, promising but at the same time dangerous for both competitors...