Wednesday, January 31, 2007

Thriller in the ad world...

On 04/13/2007 Revolution/Sony Pictures will release a fictional thriller that takes place in the ad world. Bruce Willis starring as Harrison Hill, a high-powered advertising executive who leaves Kirshenbaum Bond & Partners to start his own company and on his way out takes with him Reebok account. The brands that appear in the film are Reebok, Victoria Secret, Heineken, and Ben & Jerry's. For "Perfect Stranger", Victoria Secret and Reebok were written into the script from the start and they didn't pay cash for their screen time. However they helped by providing talent (supermodel Heidi Klum), product and logistical support. Heineken didn't pay either, but it might create some promotions for the movie as it launches internationally. According to the producer of the film, Elaine Goldsmith-Thomas "The brands are perfectly suited and there's a great cross-collateralization."


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