59 days later...

...and a lot of things have changed...
almost everything...first of all I'm writing this post from New York City where I moved almost 2 months ago!!! Boston Era is over for good...dipressing...so many good moments...so many good friends...just to make myself clear I'm not even close to start whynning, I love NY - like the cheesy t-shirt says, that every tourist wears when visits NY - but something is missing - maybe it's my mood today...although i'm sure it will come on the way!!!
Anyway, lets walk at the bright side again...after lots and lots of job-hunting I found a job in ANT1 the largest Greek TV network, and the best part is that I really enjoy it!!!
But you know what they say...when one searching stops another starts...and mine was an apartment searching-it took me almost 2 months-and I would be homeless sleeping at the park (which is not so bad) if i didn't have a couple of good friends to help me out, stand by me when i was grumpier than even before...and I owe them a BIIIIG THANK YOU!!!! (u know)
Now that I see back it was quite an experience with a lot of lessons, miles of walking around NYC(still I can't perfectly orientate) and a couple of really good stories for my grandchildren looooooool
But these days are over too...and I'm back...from NYC...with new job...new apartment (no furniture yet), and in the search for the new search...

homesick...

I'm world famous for my stubborn character (some people will laugh reading this...) but I have to admit that I miss Greece, family and friends! Better days are coming...after all the journey counts more than the destination...
Cheers!!!

decisions...decisions...

As a new member of blog community I have to admit that I'm overwhelmed with the blogging concept. The model of an interactive user-generated website where the authors have the freedom to write their ideas, comments and thoughts on any subject, from news and politics to food, art and the existence of aliens seems captivating. Hundreds of people from different cultures and social groups meet everyday on my laptop screen with one goal to present their ideas.

This is a pretty romantic angle to see blogging...but when presentation becomes promotion?
Yesterday I was introduced to AdSense and Google Analytics, two very useful tools where you can count your website visitors, check the numbers of clicks and register for online ads!
Two days ago I was writing my first post about advertising that attracts our emotions and not our eyes and hours later I caught myself adding bad taste flashing ads to my blog!

This morning I woke up, typed ad2date.blogspot.com and BAM! a flashing ad about The Soul mate Calculator...
Woooow wait...something is wrong here!

What's up Philip? Where is the party that will start the revolution? Is it over so soon?
No friends!
The party is here!
After all, every party has one bad song...and "the soul mate calculator" was the bad song of this party!


p.s: the flashing ads were removed and a google search engine for adweek, adage and youtube was added this morning! enjoy...

The party that started a revolution!

Today there are more than 1 billion people online creating what I refer to the biggest attraction party on this planet! If you add to them a couple of billion tangible-world shoppers you come up with almost half of earth's population moving to a new communication era where "attraction" plays a leading role! Does Information Age really exist or it has it been substituted by Attraction Era? Is attraction a prerequisite for information? What makes information interesting and appealing?
There are millions of websites, blogs, brands and stores where you can find every information, service and product you may need. But what is the reason you choose specific websites, stores and products?
Is it the website design, the creative direction of a commercial, the happenings taking place in a store or the colorful billboards?
I don't know if you feel the same way but every time I search the Internet I feel as if I am in the middle of a boundless Times Square with no way to escape! Pop-ups, videos, flashing images, and jumping weirdos... everyone tries to catch our eyes but very few target our heart.
OK, I see your ad flying around my screen when I'm trying to check my email...and the only emotion towards your product is anger! Correct me if I'm wrong, but I believe the role of advertising is to connect a product with more positive emotions like surprise, curiosity, acceptance, joy, happiness and love!?

On the other hand this Internet attraction party represents the absolut democracy where everyone around the wolrd is free to say, criticize and promote their craziest ideas!
This blog intents to inform its readers about the latest global news of advertising and marketing industry. In addition, ad2date welcomes all of you to post your opinions, constructive critisism, and creative ideas on advertising. Let's make advertising more creative, more romantic, more artistic, more emotional...
Spread the word...let's get this party started...