lets go bilingual...

A new era starts for ad2date! Since I'm leaving New York City soon (I don't want to say "for good" yet) and going back to Greece, I decided that is a good reason to start writing some posts in Greek. So starting from today-maybe tomorrow-the next post will be in Greek, focusing a little bit more on Greek adverting and marketing industry too. I am one of those people who believe Greek advertising is trapped in the past, but with boundless potentials for impovement - and seems that new creative and innovating things are about to happen...stay tuned...

now thats an idea...

Life Takes Visa

This is my last month in NYC, so I'm trying to see everything from a different point of view, observe and appreciate all those things that I was passing by without even noticing them. That wasn't the case with the following ads though and the reason is simple...you can't pass by them without stopping to take a closer look!!!











Agency: TBWA/Chiat/Day, Los Angeles, USA
Creative Directors: Patrick O'neill, Joe Shands
Art Director: John Dwight
Copywriter: Steve Zumwinkel
Photographers: Staudinger+Franke, Zachary Scott
Retouching: Magic Group, Saddington+Baynes, Gloss, Primary Color

Invest in the Wind

This morning I was reading an old post at adsurd with the following hilarious spot that made me laugh like the first time I watched it, so here you are the all time classic "wind"...enjoy!

They couldn't find a better guy for the wind role...LOOOL

Political television advertising to reach $3 billion

I read a very interesting article on cnnpolitics.com this morning and I though it's a good answer to those who still believe that advertising is pure art. The cost to try to influence the 2008 election could exceed $3 billion, according to TNS Media Intelligence/Campaign Media Analysis Group, CNN's consultant on political television advertising. This is nearly twice as much than what was spent in 2004 when political and issue-advocacy television advertising rang in at $1.7 billion. In other words the political TELEVISION advertising this year will be 11 times the total budget of Afghanistan!
Dear American friends...you're gonna be bombarded and brainwashed like never before...good luck with that!!!

here is a sneak peek.

Fight for Kisses

There was a time when the babies had a great life, the softness of their skin got all their mom's attention! Then one day fathers discovered a special weapon to take revenge and win back their wives...Wilkinson Quattro Titanium!
From now on fathers and sons can fight on equal terms!!!

JWT Paris uses the simple concept "skin as soft as a baby's" and evolves it into a cool video and a website with a lot of goodies to keep you "busy".

Blog Action Day

Today, October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind - the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.

Blog Action Day is about MASS participation. That means we need you! Here are 3 ways to participate:

Post on your blog relating to the environment on Blog Action Day
Donate your day’s earnings to an environmental charity
Promote Blog Action Day around the web

Ad2date is proud to be one of the fifteen thousand registered blogs supporting the Blog Action Day. Friends register your blog and support the Blog Action Day. At my very first post at this blog I was writing for a party that will start a revolution and this is one of our chances to unite under the most important issue -the environment- and bring the revolution into reality!

Things to DO...

Today is a day for actions...stand up, leave your comfortable couch and you favorite brain-burning TV show! It's hard for me too, I know...but if we dont want to be remembered as the generation that knew about Global Warming and didn't take any actions to save the plannet we should WAKE UP!!!
These are 10 things we can all do (starting from today) to reduce the Global Warming:

1. Reduce, Reuse, Recycle (one recycled bottle equals the energy consumed to watch a 3hrs movie on your tv)
2. Use Less Heat and Air Conditioning
3. Replace regular light bulbs with compact fluorescent light (CFL)
4. Drive Less and Drive Smart
5. Buy Energy-Efficient Products
6. Use Less Hot Water
7. Use the "Off" Switch (its there for a reason-Mac users)
8. Plant a Tree (even at your balcony)
9. Get a Report Card from Your Utility Company
10. Encourage Others to Conserve

For a full Global Warming Survival Guide visit the following link http://www.time.com/time/specials/2007/environment/

Greeks do it better

Ogilvy One Athens after the huge buzz with the Vodafone account and the trapped girl, they hit again with Piraeus Bank and Afoi Paradakis. "Lefta sto Lepto" (Money in a minute)is the new internet and phone banking service of the Piraeus Bank that did a step forward with creative internet advertising. The videos are hilarious - if you can understand Greek- watch all of them at http://www.leftastolepto.gr/ and choose your favorite...

SfendEx2000 (my favorite)
OlmoWallet K1 or
ManaMoney X200

Kudos to Ogilvy One! Bravo to Piraeus Bank for making the step ahead and trusting internet!!!

in the air tonight...

The first time I saw this ad I remember myself with the question "what is the point of this?"
Anyways, every time I watch this "gorilla ad" I like it more and more with no particular reason... maybe because the music selection is so good and familiar, maybe because of the creative explanation of CK who talk me into the ad, maybe just the image of a gorilla playing the drums and be so fucking good!
Whatever it is...this ad has a way to somehow captivate you and create a buzz...what else do you want?

recipe to turn you on...

Ingredients:
1 oz of Modernista, Boston.
3/4 oz of Kate Walsh (from Greys Anatomy) to pump some erotic excitement.
1 oz of 2008 redesigned CTS.
1 GM's decision for turning the Cadillac brand around from white-belted retirees cars to the mark of wealth.

Poor all ingredients into a shaker,
Shake well and strain into a Martini glass...

sexy...


*it doesn't match as well with Leo Burnett or show ups in "Matrix Reloaded"

The beauty of the Lion

Ogilvy and Mather Toronto won last night the Grand Prix in the Film Lions category with their spot "Evolution" for Dove Self Esteem Fund. And this is a real evolution, since it was the first time in festival's history a spot, that was first introduced through the Internet, to win the Film Lion. And not only that..."Evolution" also won Cyber Lion and made Ogilvy and Mather Toronto the absolute King of the Festival. (even though Saatchi and Saatchi New York was awarded as the Agency of the year)
On the whining side...some of the participants argue that the committee shouldn't have moved the spot from the fundraising and appeals category to corporate image category - according to the Festival rules spots that targets fundraising or philanthropy can not participate for the Grand Film Lion...
The true is that the best spot won the Film Lion and that Internet has a starring role in the communication mix of every product...all the rest is history!
Welcome the new King!

Exclusive!!!

As I said in my latest post, I have abandoned my blog for the last couple of months for all the reasons I mentioned...but now I'm back and this time I won't try to update this blog with the latest advertising or marketing news...I'll go one step further and I'll present you a campaign that is not released yet...no more words...straight from Ogilvy One oven...fresh and smoking hot campaign for Vodafone...


visit: http://www.livefeeds.gr/644589663/

tips: the mission is to save the girl...don't hesitate to give her your Vodafone cellphone number ;)

59 days later...

...and a lot of things have changed...
almost everything...first of all I'm writing this post from New York City where I moved almost 2 months ago!!! Boston Era is over for good...dipressing...so many good moments...so many good friends...just to make myself clear I'm not even close to start whynning, I love NY - like the cheesy t-shirt says, that every tourist wears when visits NY - but something is missing - maybe it's my mood today...although i'm sure it will come on the way!!!
Anyway, lets walk at the bright side again...after lots and lots of job-hunting I found a job in ANT1 the largest Greek TV network, and the best part is that I really enjoy it!!!
But you know what they say...when one searching stops another starts...and mine was an apartment searching-it took me almost 2 months-and I would be homeless sleeping at the park (which is not so bad) if i didn't have a couple of good friends to help me out, stand by me when i was grumpier than even before...and I owe them a BIIIIG THANK YOU!!!! (u know)
Now that I see back it was quite an experience with a lot of lessons, miles of walking around NYC(still I can't perfectly orientate) and a couple of really good stories for my grandchildren looooooool
But these days are over too...and I'm back...from NYC...with new job...new apartment (no furniture yet), and in the search for the new search...

Buzzer Beater...

Take your chances, low the expectations to everyone else but yourself, stay focused, be patient, and when the time is right ask for the last shoot!!! Because after all, scoring the wining point at the very last seconds of the game is the most wonderful feeling and the biggest repay for your efforts and your sad days!

Next Generation War just started...

The PlayStation 3 was launched in Britain yesterday midnight at the Virgin Megastore on Oxford Street followed by parties all around Europe to celebrate and welcome the new Sony console. But if you think that Microsoft Xbox 360 sit down and watched the celebrations think again...

Microsoft decided that is a good idea to take a little of the shine of Sony's console launch and sneak into PS3 celebration! Most specifically, Microsoft Xbox360 attacked the weakest point of PS3 which is marketing and PR...last night outside London's Virgin Megastore were offered fold-out chairs, which upon opening read: "Shouldn't have kept you waiting" - and a link to www.shkyw.org/. The site, as you can imagine, 'welcomes' the PS3 to the next-generation, and make fun of the console for being sooo late.

At the PS3 launch event in Paris next to Seine river, Microsoft found an opportunity to do a little guerrilla marketing by sending a boat next to the PS3 party with banners that wrote "Xbox360 love u". Check the video here!

As you can imagine this is only the start of the next-gen war...

Viva as Diferenças

viva o lado CocaCola da musica!

Can you guess the Rock Bands???

This is a visual game that BBDO, Milan created...

Guess the famous rock bands in each ad...

Answers: Mini intends to be as legendary as Police, Doors and Red Hot Chilly Peppers!

Ogilvy's Hot Wheels...

I love this campaign!!! I can remember myself as a kid trying with my friends to create our own ramps for the hot wheels cars and set up races...these new ramp ideas offered by Ogilvy.

maybe I should try them...where are my hot wheels???

Adidas loves competition!

In an increasing ad-clustered environment, advertising is all about innovation, on the edge creativity, and continues change of status quo!

This is a very interesting work done by students of Willem de Kooning Academy, The Netherlands

The credits go to:

Art Director: Yona Hümmels

Copywriter: Stef Jongenelen

Instructor: Paul Hughes

Congrats!